From insights to innovation, your trusted lottery growth partner

Second Chance

We create turnkey, customizable, interactive, and engaging second chance promotions that meet the needs of our customers.

  • World Series of Poker

    World Series of Poker®

    The New Jersey Lottery launched their $5 World Series of Poker® ticket in August 2014, along with a custom-built, second chance promotional Website. Players could enter non-winning WSOP® instant tickets for a chance to win a VIP trip to Atlantic City, New Jersey. The Lottery conducted 5 second chance drawings to select a total of 50 VIP trip winners.  The VIP trips included two night deluxe hotel accommodations for two at Bally’s Atlantic City, $250 food & beverage credit, $250 spending money, $250 travel allowance and a $1,500 gaming voucher which could be used within the casino.
    Release Date :
    August 2014

  • Tri-State Ceasars

    Tri State Caesars® Jackpot Party

    The Maine, New Hampshire, and Vermont Lotteries each launched  $10 Caesars instant tickets as well as a second chance promotional website. The three Lotteries working together under The Tri-State Lotto Commission collectively sent 34 lucky winners to Las Vegas for an all-expenses paid VIP trip for two where they each had the chance to win $100,000 at the Caesars Jackpot Party. The Jackpot Party was a VIP event held at the iconic Caesars Palace. The evening was hosted by entertaining Las Vegas emcee and included passed hors d'oeuvres, cocktails, music, and dancing. Each of the 34 winners in attendance got to participate in an exciting live prize reveal, taking home a minimum of $1,000 each and one lucky winner was awarded $100,000! Each of the winners had a wonderful time at the event, the excitement in the room was contagious as each winner hoped that they would open the safe containing the $100,000 prize. It was truly a night that these winners will never forget.

    Release Date :
    March 2014
  • Bejeweled NY 2nd Chance

    Bejeweled®

    On May 27, the New York Lottery launched a $3 Bejeweled® instant ticket. The ticket included a multi-faceted promotion that gave players more ways to win with their second-chance sweepstakes. The game offered a $60,000 top prize, a second-chance sweepstakes with a chance to win a VIP trip to New York City with a chance to win $1 million, and a New York Lottery Bejeweled play-for-fun tournament game. Each ticket also featured a code redeemable for 40,000 free Bejeweled Blitz coins. The game was supported by a mass media campaign which included two 30-second radio commercials; outdoor and newspaper advertising; social media, an extensive digital campaign; guerilla marketing; and a comprehensive retail display program. Players who visited nylotterysweeps.com could learn about all the ways to win with the Bejeweled scratch-off game. VIP trip winners won a trip to New York City where they will attend the New York Lottery Gem party. At the party, 30 winners will win additional cash prizes and have their chance at becoming New York’s next millionaire. IGT designed, organized and hosted the Gem Party on behalf of the New York Lottery.

    Release Date :

    May 2014

     

    Bejeweled and the associated logo are trademarks of Electronic Arts Inc. ©Bejeweled images and artwork, Electronic Arts Inc. 

  • MN Caesars 2nd Chance

    Caesars® Jackpot

    The Minnesota State Lottery launched a $30 $1,000,000 Caesars® Jackpot instant ticket that includes five casino-themed games, 35 chances to win, and three $1,000,000 instant cash prizes. The game also includes a second-chance promotion that will award 150 Caesars Jackpot merchandise prize packs and 30 VIP trips to Caesars Palace in Las Vegas, where winners will attend a Jackpot Party and someone might go home a millionaire. IGT handled all of the merchandise prize procurement and fulfillment as well as travel arrangements for the winners.

    Release Date :
    August 2013
  • WA Bejeweled 2nd Chance

    Bejeweled®

    IGT supported two events in the Seattle area to generate awareness for the Washington Lottery $5 Bejeweled instant ticket. The Lottery sold Bejeweled instant tickets from their kiosk at the Tacoma Mall and players were automatically entered into a second chance drawing if they purchased of two $5 Bejeweled tickets. PopCap® games, the owners of the Bejeweled game, supported the second event at the Seattle Women’s Expo, providing their multi-player arcade Sega game for attendees to compete for the high-score while purchasing Bejeweled instant tickets.

    Release Date :
    June 2013
  • Texas COTA 2nd Chance

    Circuit of the Americas™ Second Chance Promotion

    The Texas Lottery launched their second Circuit of the Americas (COTA) instant ticket in June 2013. IGT has an exclusive license agreement with COTA, a multi-purpose facility that hosts some of the most prestigious racing events in the world. IGT helped provide custom COTA branded merchandise for the 2,400 prize packs that were awarded over four drawings. The Lottery also gave away four VIP Race Experiences to any one of five select COTA Race Events. IGT was responsible for all prize fulfillment, travel coordination and player communication and support.

    Release Date :
    June 2013
  • AZ Black

    Arizona Black

    Black-themed instant tickets offer a modern look that stands out at retail and attracts a large player base. The Arizona Black Series launched in January of 2013 includes five scratchers ranging in price from $1 to $20.  The second chance promotion allows players to enter non-winning Arizona Lottery Black Series tickets for a chance to win cash prizes. IGT was responsible for designing, building, and hosting the Black Series website, as well as managing the four second chance drawings that offered 111 prizes totaling $798,000.

     

    Release Date :
    January 2013
  • Who Wants To Be A Millionaire

    Who Wants To Be A Millionaire™

    The Austrian Lottery launched a Who Wants to Be a Millionaire™ instant ticket in January 2013, along with a spectacular second chance promotion. The instant ticket has a simple yet relevant match 3 play style, and a $75,000 top prize. In addition to cash prizes, the Lottery offered a chance to win a once in a lifetime, money can’t buy experience. The Lottery and IGT developed a Live Like a Millionaire Weekend promotion for 15 lucky winners who won a trip to the filming of the WWTBAM show in Cologne, Germany.

    Release Date :
    January 2013


    Who Wants To Be A Millionaire? Logo, TM and © 2012 2waytraffic, a Sony Pictures Entertainment Company. All rights reserved.

  • AZ Bejeweled 2nd

    Bejeweled®

    The Arizona Lottery launched a Bejeweled instant ticket in July 2012, along with a custom-built, promotional website and second chance promotion. Players entered for their chance to win one of four all-expense paid Caribbean cruises, and winners received a 7-day cruise for two aboard Norwegian Cruise Line®, round trip airfare to the port of their choice, hotel at the port, and a Visa gift card to spend on board. The Lottery also distributed 500 free download codes valid for a PopCap.com game.

    Release Date :

    July 2012

    Bejeweled and the associated logo are trademarks of Electronic Arts Inc. ©Bejeweled images and artwork, Electronic Arts Inc.

  • NCEL Bejeweled

    Bejeweled® Second Chance Promotion

    The North Carolina Education Lottery (NCEL) launched their Bejeweled Money Multiplier instant ticket in September 2012, along with a custom-built, multi-level, social-media-driven promotional website. Players entered the bonus code from their Bejeweled instant ticket to enter in the Play for Fun Bejeweled tournament for a chance to place on the weekly leaderboard. Lottery players who “like” the North Carolina Education Lottery on Facebook are automatically entered into a second chance drawing for a chance to win download codes valid for 20 games on PopCap.com.

    Release Date :
    September 2012.
  • New Jersey Plants vs Zombies

    Plants vs. Zombies™ Second Chance Promotion

    The New Jersey Lottery launched a Plants vs. Zombies™ instant ticket in September 2012, along with a custom-built, multi-level, second chance promotional website and play for fun tournament. By entering the validation code from any non-winning New Jersey Lottery Plants vs. Zombies instant ticket, players entered the second chance drawing for a chance to win Apple® products and gift cards. IGT also developed a custom play for fun game for the New Jersey Lottery’s website, Wall-Nut Bowling, a game that was derived from a popular Plants vs. Zombies “mini game.”

    Release Date :
    September 2012
  • TX WSOP 2nd

    World Series of Poker®

    In July 2012, the Texas Lottery launched a $10 World Series of Poker® instant ticket and second chance promotional website. Players entered non-winning Texas Lottery World Series of Poker® instant ticket into the second chance site for a chance to win one of 3,000 World Series of Poker® merchandise prize packs valued at $599 each and consisted of WSOP branded products including a poker table top, a watch, a poker chip set, among other items. IGT was responsible for website development and hosting as well as merchandise procurement and fulfillment.

    Release Date :
    September 2012

    World Series of Poker®, WSOP®, and related designs are trademarks of Caesars Interactive Entertainment, Inc. Used with permission.
  • Arizona Lottery 30th Anniversary

    30th Anniversary Celebration

    The Arizona Lottery celebrated their 30th Anniversary in the summer of 2011. IGT developed two anniversary games – a $5, 30th Anniversary ticket printed on foil stock and a $1 Celebrating 30 Years of Fun, 4-scene game. The Lottery awarded 74 second-chance cash prizes totaling $127,000. IGT developed and managed the Second Chance Website associated with the games and handled the three second chance drawings for the Lottery. 

    August 2011
  • Michigan 2nd Chance Bejeweled

    Bejeweled Bonus® Second Chance Promotion

    The Michigan Lottery launched their Bejeweled Money Multiplier instant ticket in January 2012, along with a custom-built, multi-level, social-media-driven second chance promotional website. Players entered a Bonus Code from their instant ticket to see if they won a free download from PopCap.com, a Michigan Lottery coupon, or Player’s Club points. The Website also featured a high-score tournament game. Lottery players who “liked” the Michigan Lottery on Facebook were automatically entered into a second chance drawing for a PopCap.com merchandise pack.

    Release Date :
    January 2012
  • New Jersey Bejeweled

    Bejeweled Bonus® Second Chance Promotion

    The New Jersey Lottery launched their Bejeweled Money Multiplier instant ticket in July 2011, along with a custom-built, multi-level, social-media-driven second chance promotional website. Players entered a Bonus Code from their instant ticket to automatically enter a chance to win a free download of Bejeweled 3. The Website also featured a high-score tournament game. Lottery players who “liked” the New Jersey Lottery on Facebook were automatically entered into a second chance drawing for a merchandise pack from PopCap.com.

    Release Date :
    July 2011
  • Ma Three Stooges

    The Three Stooges® Instant Ticket Launch Event

    The Massachusetts Lottery celebrated the launch of their $2 The Three Stooges instant ticket with some VIP guests – Moe, Larry, and Curly. The Three Stooges® impersonators visited prominent Massachusetts Lottery retailers to introduce the new instant game, creating excitement and buzz around the property. There were many great prizes given away and thousands of Three Stooges® tickets were purchased. The Lottery promoted the event using Point-of-Sale (POS) signage at retail and by posting the event schedule on its Website, Twitter, and Facebook pages.

    Release Date :
    April 2012
  • New Hampshire Three Stooges

    The Three Stooges® Movie Premiere

    The New Hampshire Lottery hosted a private screening for the new Three Stooges® The Movie to celebrate the launch of its $3 The Three Stooges® instant ticket. Retailers from around the state were invited to view the movie the day before it was released. The Lottery sent out VIP admission tickets as invitations and filled the theater with Three Stooges signage, standees, and blow ups. The Three Stooges ticket sold so well that the Lottery placed an exact re-order just three weeks after the ticket launched.

    Release Date :
    April 2012

    The Three Stooges® is a registered trademark of C3 Entertainment, Inc. The Three Stooges® characters, names, likenesses and all related indicia are trademarks and property of C3 Entertainment, Inc. ©2014 C3 Entertainment, Inc. All Rights Reserved. www.threestooges.com
     

  • The Three Stooges® Movie Promotion

    The RILOT launched its $2 Three Stooges® instant game on March 23, 2012. Initial tickets sales were strong, so the Lottery ran a Three Stooges promotion to keep up the momentum. The Lottery asked IGT to provide 50 Showcase Cinemas gift cards valued at $50 each to give away to RILOT VIP members who purchased 10 Three Stooges® instant tickets at the Lottery Headquarters. The promotion was hugely successful and the Lottery sold out of the gift cards in minutes. IGT immediately purchased an additional 50 gift cards so that everyone in line could receive one.

    Release Date :
    April 2012
  • The Three Stooges® Movie Premiere


    The Georgia Lottery developed a VIP red carpet event to celebrate the launch of its instant tickets and the release of The Three Stooges® - The Movie. Hundreds of lucky Georgians were invited to one of four exclusive private screenings prior to the film’s national release. Guests were encouraged to dress as their favorite Stooge and prizes were given to the best look-alike. Free concessions and gift bags were also given out. The Lottery heavily promoted the event, including in-theater advertising, radio, Website banner advertising, and POS materials.
    Release Date :
    April 2012

  • Win a Trip to Caesars® Palace


    The Missouri Lottery printed two million Caesars instant tickets in February of 2012. The game was accompanied by POS material and a mass-marketing and promotions campaign. The game included 25 instant-win prizes for a VIP trip for two to Caesars Palace, Las Vegas. IGT handled all trip details and fulfillment. The feedback that the Lottery received in the first few weeks of the ticket launch was so positive that they reprinted the tickets in April 2012, adding 25 instant-win prizes.
     
    Release Date :
    February 2012

  • CT Silver and Gold

    $1,000,000 Silver & Gold

    The Connecticut Lottery launched their $1,000,000 Silver & Gold instant ticket in May 2010. IGT was responsible for developing the second chance promotional website and hosting the second chance drawings, which included a final drawing of $1 million. Players could submit non-winning $1,000,000 Silver & Gold tickets via U.S. Mail or via the second chance promotional website to be entered into one of four drawings. The prizes ranged from $200 to $1,000,000. A total of 165 prizes were awarded worth more than $1.2 million.

     

    Release Date :
    May 2010
  • Virginia Plants vs Zombies

    Plants vs. Zombies® Walk

    The 7th annual Richmond, Virginia, Zombie Walk took place in late October, and the Virginia Lottery was there promoting its Plants vs. Zombies instant game. IGT provided the Lottery with coupons valid for one free downloadable PopCap game. These coupons were handed out to participants at the well-attended Zombie Walk where the Lottery also hosted a contest for the best Plants vs. Zombies-themed costume. The winners received a complete pack of all 48 PopCap games, valued at more than $900.

    Release Date :
    October 2011
  • New Mexico Plants vs Zombies

    Plants vs. Zombies® Invade New Mexico

    The New Mexico Lottery Corporation invaded its retail locations with marketing collateral to promote its $3 Plants vs. Zombies instant ticket. The Lottery developed POS window clings, Web advertising, pavement clings, animated player advertising displays, and magnets for sales vehicles. The Lottery also developed a 60-second radio spot that ran on 39 different stations, and Radio DJs cued players to call in and answer Plants vs. Zombies trivia questions. Callers with the correct answer won 5 Plants vs. Zombies Scratchers and a Plants vs. Zombies T-shirt.

    Release Date :
    October 2011

    Plants vs Zombies and the associated logo are trademarks of Electronic Arts Inc. ©Plants vs Zombies images and artwork, Electronic Arts Inc.

  • CT Cash Bonus SCS

    $500,000 Cash Bonanza

    The Connecticut Lottery took a popular cash-themed ticket – $500,000 Cash Bonanza – and created an irresistible second chance promotion to support it. IGT developed and hosted the second chance website and conducted the second chance drawings. Players submitted non-winning $500,000 Cash Bonanza tickets via U.S. Mail or via the second chance promotional website to be entered into one of four drawings. The Lottery awarded a total of 125 cash prizes. The promotion created nearly 400,000 entries and 9,000 registrants from the second chance website alone.

    Release Date :
    October 2010
  • Aerosmith® Ultimate Rock Star Party


    Rock and roll band Aerosmith translated into one of the most rockin’ instant tickets to hit America in 2010. Eight North American lotteries developed a comprehensive marketing program with merchandise and second chance winning opportunities. Each of the lotteries sent winners to the Rock and Roll Hall of Fame in Cleveland, Ohio, on October 28, 2010, to attend an exclusive – Ultimate Rock Star Party hosted by IGT and Aerosmith band members Steven Tyler and Joey Kramer. IGT coordinated the event and arranged travel and logistics for the winners and guests.

     

    Release Date :
    2009-2010

  • World Series of Poker®

    The World Series of Poker® brand appeals to core lottery players and creates compelling games and second chance promotions. In 2010 and 2011, eight North American lotteries launched World Series of Poker® instant tickets, sending second chance winners to the Word Series of Poker® Main Event at the Rio Hotel in Las Vegas, Nevada where each seat is valued at $10,000. Many lotteries also offer other second chance winning opportunities and Merchandise Prize Packs. 

    Release Date :
    2010-2011

Please resize your browser window.