How Can Lotteries Capitalize on the Global Trends Reshaping Life and Play?

IGT EL Krakow

There is a tremendous opportunity for lotteries to use emerging technologies and trends to shift onto an innovation path. At the recent European Lotteries Congress in Krakow, IGT presented three immersive experiences for attendees to learn how to leverage the forces of change and create more engaging experiences for players.

In the forthcoming issue of PGRI, IGT’s Paul Riley, Vice President, Innovation and Lottery Transformation, and Michelle Carney, Vice President, Strategic Customer Initiatives, discuss the influence of global trends on the future direction of the lottery market.

Don’t miss the full article in the July/August issue of PGRI and here on IGT’s Lottery Blog week commencing 24th July.

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