Forty percent of lottery purchases are made on impulse. That’s an astounding statistic from IGT’s Global Study of Player Motivations, and one that signals an opportunity for lotteries to engage with their players on a deeper level.
Connecting with players and creating a modern and engaging lottery experience is high on the agenda of most lotteries today. How can you speak to customers’ emotional needs at every interaction? How will you attract new players to your lottery? If you are interested in the facts that will shape your modernization strategy then you’ll want to read IGT’s latest whitepaper “Achieving Relevance: Modernizing the Lottery Experience.” Download it now and explore ways to refresh your consumers’ view of your lottery.