On May 4-5, IGT hosted its second annual Advanced Data Analysis Omnichannel workshop in London.
Following the success of the first forum in 2016, the Omnichannel workshop is an opportunity for lotteries to deep-dive into the world of Omnichannel and Interactive analytics techniques with peers from some of Europe’s most sophisticated interactive lotteries who share the knowledge and appreciation for data and forward thinking. The event is exclusively tailored for lotteries that have mature interactive businesses and are already advanced in their use of data and analytics.
This year, the main topics covered in the workshop were:
1. Segmentation models for lottery databases;
2. Propensity modelling, predictive analytics, and Artificial Intelligence;
3. Optimizing player experience – A/B testing, eye tracking, and user journey optimization
Each lottery was asked to make a 20-30 minute presentation to share their experience, successes, challenges, and strategies.
IGT also invited their consumer-trend monitoring partner, The Foresight Factory, to speak on “The Future of Emotional Engagement.” This session focused on topics such as emotional intelligence, the use of AI and data analytics, as well as the future of customer engagement.
Participating lotteries included Norway’s Norsk Tipping, Finland’s Veikkaus Oy, Belgium’s Loterie Nationale, and Italy’s Lottomatica. Attendees said they found great value in being able to discuss relevant topics, and to share experiences among their peers within the industry.
If you are interested in joining our 2018 event, please speak to your Account Development Manager.