White Papers

New IGT Infographic “Speeding the Path to Play”

Speeding the Lottery Path to Play
Posted 07/19/2017 by Gerard Caro

How do you get occasional players to discover – or rediscover – the lottery, and how do you keep regular players engaged? To assist lottery marketers and retailers in understanding the factors that attract and retain players, IGT has charted the emotional path to play in a new white paper. 

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New IGT White Paper “Achieving Relevance: Modernizing the Lottery Experience”

Achieving Relevance White Paper
Posted 05/26/2017 by Gerard Caro

Forty percent of lottery purchases are made on impulse. That's an astounding statistic from IGT's Global Study of Player Motivations, and one that signals an opportunity for lotteries to engage with their players on a deeper level.

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IGT Releases “Beyond Hope: Engaging Players’ Motivations” White Paper

Beyond Hope White Paper
Posted 04/10/2017 by Gerard Caro

Playing the lottery and the dream of a better future are intrinsically linked. While it’s certainly entertaining for players to wish for a windfall, hope isn’t the only reason that people around the world are attracted to lottery games.

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