IGT Lottery Blog

New IGT Infographic “Speeding the Path to Play”

Speeding the Lottery Path to Play
Posted 07/19/2017 by Gerard Caro

How do you get occasional players to discover – or rediscover – the lottery, and how do you keep regular players engaged? To assist lottery marketers and retailers in understanding the factors that attract and retain players, IGT has charted the emotional path to play in a new white paper. 

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The New World of Personalization

Lottery Personalization
Posted 07/13/2017 by Ailsa McKnight

The concept of personalization is being transformed. Notions of data-driven personalization are evolving and are bringing about a consumer-centric world where consumers become increasingly accustomed to products and services that feel specially crafted to match their personal circumstances and requirements, past and present.

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How Can Lotteries Capitalize on the Global Trends Reshaping Life and Play?

IGT EL Krakow
Posted 07/05/2017 by Paul Riley

There is a tremendous opportunity for lotteries to use emerging technologies and trends to shift onto an innovation path. At the recent European Lotteries Congress in Krakow, IGT presented three immersive experiences for attendees to learn how to leverage the forces of change and create more engaging experiences for players.

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IGT's Sam Yates Shares Her Experience of the Fourth Young Lions Programme

Sam Yates
Posted 06/26/2017 by Sam Yates

The 9th European Lotteries Congress in Krakow saw the continuation of the Young Lions Programme, having enjoyed great success in Helsinki, Tel Aviv, and Oslo in previous years. The main objective of the program is to allow young, talented lottery professionals to participate in the congress in a meaningful and innovative way.

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Experience The Very Latest in Game Design and Technology From EL Krakow

European Lotteries Booth
Posted 06/23/2017 by Paul Riley

Visitors to IGT’s interactive “Future of Content” booth at the European Lotteries Congress in Krakow got an up-close-and-personal look at a new world of gaming technology and the very latest games specifically designed for a new generation of players. From virtual reality to 4D, visitors could see, touch, and learn more about the games and technologies IGT is creating to drive sales for our customers and excitement for players around the world. Play the video now to get a fly-on-the-wall look at the latest in game innovation.

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European Lotteries Association Sports Betting Seminar 2017

Anders Frigren
Posted 06/16/2017 by Anders Frigren

Svenska Spel and the city of Stockholm, Sweden, hosted the 18th annual European Lotteries Association Sports Betting seminar on May 23-25 on the theme of “Sustainable Success in Sports Betting.” It was attended by over 80 participants from lotteries around the globe and a further 30 delegates from lottery partners and vendors.

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Conversational Commerce: The New Way To Buy

Conversational Commerce
Posted 06/09/2017 by Ailsa McKnight

Messaging apps are now a major communication channel, with people today spending more time there than chatting on public-facing social networks. Increasingly, forward-looking brands are following their customers into these platforms and engaging them in conversation there. This trend has been called “Conversational Commerce” and it is hotly tipped to be the next revolution in consumer convenience.

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The Future of Content Comes to Krakow

Future of Content
Posted 05/26/2017 by Sharon Duncalf

Hot on the heels of the excitement of the World Lottery Summit in Singapore, where IGT’s “Future of Retail” booth was received with great interest by our customers, our plans are well underway to bring you our next cutting-edge “Future of…” lottery experience – “The Future of Content.”

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IGT Hosts 2017 Retail Workshop

2017 Retail Workshop
Posted 05/26/2017 by Michael Roygaard

On May 10-12, IGT hosted its sixth annual Retail Workshop in Rome, Italy.

Once again, the event proved to be very successful, providing lottery retail and marketing managers an opportunity to meet with peers and colleagues to exchange retail learnings, case studies, insights, and developments. More importantly, it was the perfect forum to foster collaborative discussions with a view to sharing knowledge and the results of various initiatives within the industry.

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New IGT White Paper “Achieving Relevance: Modernizing the Lottery Experience”

Achieving Relevance White Paper
Posted 05/26/2017 by Gerard Caro

Forty percent of lottery purchases are made on impulse. That's an astounding statistic from IGT's Global Study of Player Motivations, and one that signals an opportunity for lotteries to engage with their players on a deeper level.

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IGT Hosts 2017 Advanced Data Analysis Omnichannel Workshop

2017 Omnichannel Workshop
Posted 05/25/2017 by Klaus Lohse

On May 4-5, IGT hosted its second annual Advanced Data Analysis Omnichannel workshop in London.

Following the success of the first forum in 2016, the Omnichannel workshop is an opportunity for lotteries to deep-dive into the world of Omnichannel and Interactive analytics techniques with peers from some of Europe’s most sophisticated interactive lotteries who share the knowledge and appreciation for data and forward thinking. The event is exclusively tailored for lotteries that have mature interactive businesses and are already advanced in their use of data and analytics.

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European Lotteries Association Innovation Seminar 2017

Michael Roygaard
Posted 05/18/2017 by Michael Roygaard

IGT's Michael Roygaard reviews a very inspiring and insightful Innovation seminar organized by the European Lotteries Association on April 26-28. It was appropriately held at Talent Garden, Milan – an office space provider for innovation communities, offering co-working, training, and networking opportunities.

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IGT's Approach to Modernization

Cashless Payments
Posted 05/15/2017 by Ailsa McKnight

IGT’s whitepaper “Achieving Relevance: Modernizing the Lottery Experience” shows that consumers prefer convenient purchase options. When it comes to enabling growth in retail locations, IGT is committed to providing solutions that meet the needs of lottery customers across a wide range of retail, consumer, and regulatory environments. 

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IGT Hosts 2017 Research Exchange

2017 Market Research Exchange
Posted 05/09/2017 by Audrey Pate

The number 297 represents the collective number of years in lottery research experience- almost three centuries – held by attendees at the seventh Global Gaming Market Research Exchange on April 26th and 27th.

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Digital Passports: The End of Anonymity or The Next Stage of Consumer Control?

Digital Passport
Posted 05/03/2017 by Ailsa McKnight

Early signs are pointing to a future in which every individual has a universal digital identity – a “digital passport” – a truly verified online identity – that will bring ultimate convenience, efficiency and peace of mind for consumers about their online security. A digital passport would offer seamless access to services, with no need to log in, verify one’s identity, pay for products, or book services. It also offers benefits to businesses, as they will be able to easily track online behaviors of individuals through their unique digital identities.

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The Future of Retail

Future of Retail
Posted 04/26/2017 by Michael Roygaard

As Millennials replace Baby Boomers as the dominant shopper demographic, the retail landscape is fundamentally changing. Shoppers are now and will continue to be in the future, connected to devices and data, and move seamlessly between digital and physical channels.

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Lottery and the Cashless Consumer

Lottery Cashless Payments
Posted 04/19/2017 by Lisa Schiffer

The “cashless society” is an unstoppable global trend. Technological advances are transforming payment methods by offering a more streamlined experience to today’s demanding consumer, who now expects instant gratification, simplicity and convenience. IGT looks at the implications for the lottery industry.

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IGT Attends 2017 InComm Partner Alliance

Paul Riley
Posted 04/12/2017 by Paul Riley

IGT attended the 2017 InComm Partner Alliance at the end of March to represent the lottery industry.

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IGT Releases “Beyond Hope: Engaging Players’ Motivations” White Paper

Beyond Hope White Paper
Posted 04/10/2017 by Gerard Caro

Playing the lottery and the dream of a better future are intrinsically linked. While it’s certainly entertaining for players to wish for a windfall, hope isn’t the only reason that people around the world are attracted to lottery games.

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Welcome To IGT's New Lottery Blog

Jessica Powell
Posted 04/05/2017 by Jessica Powell

Welcome to IGT’s new Lottery Blog! Earlier this year I asked our customers what they thought about our website. Their feedback has encouraged me to launch this new blog, where I will be posting really fresh, new and interesting articles, papers and videos, all offering deep insights into the lottery industry on a regular basis.

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