IGT Lottery Blog

Conversational Commerce: The New Way To Buy

Conversational Commerce
Posted 06/09/2017 by Ailsa McKnight

Messaging apps are now a major communication channel, with people today spending more time there than chatting on public-facing social networks. Increasingly, forward-looking brands are following their customers into these platforms and engaging them in conversation there. This trend has been called “Conversational Commerce” and it is hotly tipped to be the next revolution in consumer convenience.

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