IGT Lottery Blog

The New World of Personalization

Lottery Personalization
Posted 07/13/2017 by Ailsa McKnight

The concept of personalization is being transformed. Notions of data-driven personalization are evolving and are bringing about a consumer-centric world where consumers become increasingly accustomed to products and services that feel specially crafted to match their personal circumstances and requirements, past and present.

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IGT's Sam Yates Shares Her Experience of the Fourth Young Lions Programme

Sam Yates
Posted 06/26/2017 by Sam Yates

The 9th European Lotteries Congress in Krakow saw the continuation of the Young Lions Programme, having enjoyed great success in Helsinki, Tel Aviv, and Oslo in previous years. The main objective of the program is to allow young, talented lottery professionals to participate in the congress in a meaningful and innovative way.

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IGT Hosts 2017 Advanced Data Analysis Omnichannel Workshop

2017 Omnichannel Workshop
Posted 05/25/2017 by Klaus Lohse

On May 4-5, IGT hosted its second annual Advanced Data Analysis Omnichannel workshop in London.

Following the success of the first forum in 2016, the Omnichannel workshop is an opportunity for lotteries to deep-dive into the world of Omnichannel and Interactive analytics techniques with peers from some of Europe’s most sophisticated interactive lotteries who share the knowledge and appreciation for data and forward thinking. The event is exclusively tailored for lotteries that have mature interactive businesses and are already advanced in their use of data and analytics.

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Digital Passports: The End of Anonymity or The Next Stage of Consumer Control?

Digital Passport
Posted 05/03/2017 by Ailsa McKnight

Early signs are pointing to a future in which every individual has a universal digital identity – a “digital passport” – a truly verified online identity – that will bring ultimate convenience, efficiency and peace of mind for consumers about their online security. A digital passport would offer seamless access to services, with no need to log in, verify one’s identity, pay for products, or book services. It also offers benefits to businesses, as they will be able to easily track online behaviors of individuals through their unique digital identities.

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