Forty percent of lottery purchases are made on impulse. That's an astounding statistic from IGT's Global Study of Player Motivations, and one that signals an opportunity for lotteries to engage with their players on a deeper level.
Playing the lottery and the dream of a better future are intrinsically linked. While it’s certainly entertaining for players to wish for a windfall, hope isn’t the only reason that people around the world are attracted to lottery games.
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