Consumer Trends

In The Shoppable Universe, Every Touchpoint is an Opportunity to Buy

Interactive TouchScreen Display
Posted 08/09/2017 by Ailsa McKnight

With the proliferation of on-demand services redefining expectations of speed, there is a growing need among time-pressured consumers for a retail experience that is both efficient and convenient. In the near future, this will lead retail to move beyond omnichannel to become limitless. Consumers will expect everything, everywhere – from video content and social media to fitting room mirrors and virtual reality – to become directly shoppable.

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The New World of Personalization

Lottery Personalization
Posted 07/13/2017 by Ailsa McKnight

The concept of personalization is being transformed. Notions of data-driven personalization are evolving and are bringing about a consumer-centric world where consumers become increasingly accustomed to products and services that feel specially crafted to match their personal circumstances and requirements, past and present.

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Conversational Commerce: The New Way To Buy

Conversational Commerce
Posted 06/09/2017 by Ailsa McKnight

Messaging apps are now a major communication channel, with people today spending more time there than chatting on public-facing social networks. Increasingly, forward-looking brands are following their customers into these platforms and engaging them in conversation there. This trend has been called “Conversational Commerce” and it is hotly tipped to be the next revolution in consumer convenience.

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Digital Passports: The End of Anonymity or The Next Stage of Consumer Control?

Digital Passport
Posted 05/03/2017 by Ailsa McKnight

Early signs are pointing to a future in which every individual has a universal digital identity – a “digital passport” – a truly verified online identity – that will bring ultimate convenience, efficiency and peace of mind for consumers about their online security. A digital passport would offer seamless access to services, with no need to log in, verify one’s identity, pay for products, or book services. It also offers benefits to businesses, as they will be able to easily track online behaviors of individuals through their unique digital identities.

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The Future of Retail

Future of Retail
Posted 04/26/2017 by Michael Roygaard

As Millennials replace Baby Boomers as the dominant shopper demographic, the retail landscape is fundamentally changing. Shoppers are now and will continue to be in the future, connected to devices and data, and move seamlessly between digital and physical channels.

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Lottery and the Cashless Consumer

Lottery Cashless Payments
Posted 04/19/2017 by Lisa Schiffer

The “cashless society” is an unstoppable global trend. Technological advances are transforming payment methods by offering a more streamlined experience to today’s demanding consumer, who now expects instant gratification, simplicity and convenience. IGT looks at the implications for the lottery industry.

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Making It Personal: Biometrics Measure Mood

Biometrics
Posted 03/30/2017 by Ailsa McKnight

Biometric data—everything from retina and fingerprint recognition to heart rate monitoring—opens up the potential for a new world of personalization. Up to now, biometric opportunities have been focused on making fitness trackers more accurate and interesting. However, the real potential of biometrics is just coming into full view.

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