IGT Lottery Blog

IGT Hosts 2017 Retail Workshop

2017 Retail Workshop
Posted 05/26/2017 by Michael Roygaard

On May 10-12, IGT hosted its sixth annual Retail Workshop in Rome, Italy.

Once again, the event proved to be very successful, providing lottery retail and marketing managers an opportunity to meet with peers and colleagues to exchange retail learnings, case studies, insights, and developments. More importantly, it was the perfect forum to foster collaborative discussions with a view to sharing knowledge and the results of various initiatives within the industry.

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New IGT White Paper “Achieving Relevance: Modernizing the Lottery Experience”

Achieving Relevance White Paper
Posted 05/26/2017 by Gerard Caro

Forty percent of lottery purchases are made on impulse. That's an astounding statistic from IGT's Global Study of Player Motivations, and one that signals an opportunity for lotteries to engage with their players on a deeper level.

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IGT's Approach to Modernization

Posted 05/15/2017 by Ailsa McKnight

IGT’s whitepaper “Achieving Relevance: Modernizing the Lottery Experience” shows that consumers prefer convenient purchase options. When it comes to enabling growth in retail locations, IGT is committed to providing solutions that meet the needs of lottery customers across a wide range of retail, consumer, and regulatory environments. 

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IGT Releases “Beyond Hope: Engaging Players’ Motivations” White Paper

Posted 04/10/2017 by Gerard Caro

Playing the lottery and the dream of a better future are intrinsically linked. While it’s certainly entertaining for players to wish for a windfall, hope isn’t the only reason that people around the world are attracted to lottery games.

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